Both NASCAR and Golf event on Sunday’s were restricted to only participants and support teams and a limited television crew, with no fans in attendance. Announcers called the action from remote locations. Aside from the season-opening Daytona 500, Sunday’s NASCAR Cup race was the most-watched on any network since March 2017. The circuit’s four previous races this season averaged 5.55 million viewers on Fox, led by the 7.33 million for a rain-delayed Daytona 500.
During the two months between live races, NASCAR and Fox Sports found some success with virtual races, averaging around 1 million viewers for a series of iRacing events featuring Cup series drivers — but those numbers paled in comparison to Sunday’s live event.
NBC’s golf coverage, meanwhile, was on par with PGA Tour final-round averages on CBS and NBC in the second quarter of 2019.
The handful of sports-related events that have aired recently have drawn sizable audiences. The NFL Draft in April set an all-time viewer record and ESPN’s Michael Jordan docuseries The Last Dance has averaged better than 5 million same-day viewers per episode ahead of Sunday’s finale.