Sports Business: Real Madrid-adidas in line to ink biggest ever kit deal

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Spanish football giants Real Madrid must be struggling on the football pitch but on the commercial ground they are tipped to break all records. Real Madrid is reportedly heading to renew their kit partnership with the German sports brand adidas for a record $1.25 billion – highest ever for club football kit sponsorship, according to Marco.

The eye-watering figure is also reportedly only a guaranteed amount, and could rise to as much as $171 million per year depending on merchandising.

The 10-year deal will be the highest ever kit deal for any club across sports. If confirmed, the deal would see Los Blancos surpass Spanish rivals Barcelona’s kit deal with US sportswear giant Nike, which Marca says pays the La Liga champions $96.9 million per annum. The agreement would also make Madrid the highest paid club on the Adidas sponsorship roster, dwarfing the annual $96 million the company currently pays to Premier League stalwarts Manchester United.

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The agreement, which would run from 2020 until 2030 and represent the most expensive kit deal in football, would see adidas pay more than double the annual $59.6 million it committed under its current contract with the La Liga club.

The deal would provide a major boost to Madrid’s finances at a time when the club is trying to find ways to fund a multi-million euro redevelopment of their Santiago Bernabéu stadium.

On the pitch, Madrid have experienced a dismal start to the La Liga campaign following the departures of manager Zinedine Zidane and Portuguese star Cristiano Ronaldo. The club’s poor form saw new manager Julen Lopetegui sacked after just four and a half months in charge following the team’s crushing 5-1 El Clasico defeat to Barcelona at the end of October.

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