SPORTS BUSINESS: TCM-New Zealand Cricket strike long-term deal

Twenty First Century Media (TCM) and New Zealand Cricket strike long-term deal - InsideSport

Twenty First Century Media (TCM) has inked a long-term commercial rights deal with New Zealand Cricket, the national federation to govern the sports of cricket in New Zealand.

The three-year contracts grants one of India’s leading sports business companies rights for the in-stadia sponsorships during the international cricket hosted by New Zealand cricket. TCM will be the exclusive agency to sell and monetise in-stadia sponsorship rights.

The rights period will also include Indian cricket teams tour of New Zealand.

TCM has also acquired the New Zealand team sponsorship rights for Kiwis international matches at home during the rights period.

“We are excited with the association with New Zealand Cricket,” said TCM founder Lokesh Sharma. “Kiwis will be hosting some interesting series at home over the next three years. Through this association, TCM is committed to building fruitful commercial synergies for NZC.”

Founded in 1993, TCM has worked with world cricket for over two and a half decades and managed the sponsorship of over 1000 cricket matches globally including Cricket World Cups, Asia Cups, IPL and International matches in India, West Indies, South Africa, Australia, UAE, England and now New Zealand.