Sports Business : Williams Racing reunites with Umbro as official kit supplier

Williams has reunited with an ex-sponsor in the form of Umbro, who will become the team’s official kit supplier from the 2021 season.

The duo were last in partnership with each other all the way back in 1987 when Mansell Mania was running wild at Silverstone and, to commemorate the return of Umbro to Williams, the Umbro name will be run on the front wing endplate of the FW43.

Tim Hunt, commercial and marketing director of Williams Racing, said: “We are delighted to be welcoming Umbro back to the Williams commercial family.

“It’s been a long time since our association in 1987 but in that time, Umbro have established themselves as a globally recognised brand.

“Both Williams and Umbro have a rich history and proudly sit as iconic British brands who share the same fighting spirit and I am excited by the opportunity that this new partnership brings.”

The partnership will start with 70th Anniversary Grand Prix at Silverstone this weekend. Umbro’s logo will feature on the front wing end plate of the FW43 car during the race.

Sam Lucas, head of sports sponsorship at Umbro UK, added: “As a brand, Umbro prides itself on producing the best kit to meet the demands of elite sport. With our experience in this area, we are excited to bring this to Williams Racing and play a part in the teams’ pursuit of success.

“Umbro’s approach has always been a pioneering one, when it comes to the kit we develop. We have a proven track record in performance sports apparel and aim to achieve the same with our recent rugby partnership. This is no different to Williams Racing and their innovation on and off track, so we are looking forward to working together as of next season.”

FORMULA 1 Live : Williams also to feature in V10 R-League

Williams esports operation has been confirmed as one of eight teams to feature in the newly-announced V10 R-League.

Launched by UK-based esports organisation Gfinity and Abu Dhabi Motorsport Management (ADMM), the digital motorsport competition will be part of the Global Racing Series. It is the first stage activation of a five-year agreement between Gfinity and ADMM, which was announced in June.

The Global Racing Series, which is played on the Assetto Corsa title, will feature a range of internationally focused virtual motorsport leagues and competitions, designed to provide commercial opportunities with brands, broadcasters and teams. Two seasons will run per year.

As well as Williams Esports, the other teams competing include Ford (Fordzilla), JAESA Team Suzuki, and the BWT Racing Point Esports Team.