UEFA Euro 2020: Qatar Airways has signed a deal to become a partner of UEFA EURO 2020, with Qatar’s national carrier set to be the official airline of the tournament. This is 12th Sponsorship deal for Europe’s biggest football extravaganza. Qatar Airways joins Alipay, Booking.com, Coca-Cola, FedEx, Heineken, Hisense, SOCAR, Takeaway.com, TikTok, vivo and Volkswagen as current partners of UEFA EURO 2020.
The UEFA EURO will see the 24-team tournament celebrated across 12 host cities: Amsterdam, Baku, Bilbao, Bucharest, Budapest, Copenhagen, Dublin, Glasgow, London, Munich, Rome and St. Petersburg. Wembley Stadium in London will host the final on 11 July 2021. Qatar Airways will serve all the host cities either directly or through their airline partners.
UEFA Euro 2020 – Qatar Airways Partnership: As a partner of one of the world’s biggest sporting events, the Qatar Airways brand will feature prominently across all digital platforms and stadiums set to host the 51 matches during the course of the tournament.
UEFA marketing director, Guy-Laurent Epstein said: “We are delighted to welcome Qatar Airways on board as an Official Partner of UEFA EURO 2020. Like sport, travel unites us. Now more than ever, next Summer represents the ideal opportunity for us to celebrate the excitement that the competition will bring. We will, together, celebrate the 16th edition of the European Championship.”
Qatar Airways Group Chief Executive, His Excellency Mr. Akbar Al Baker, said: “Qatar Airways is delighted to partner with UEFA to connect players and officials across the globe through our world class service. The power of sport to unite people is unrivalled, and this partnership with UEFA EURO 2020 is an excellent opportunity for us to witness the very best in European football. Furthermore, this alliance illustrates our commitment to Europe, and accentuates our growing sporting partnership portfolio.”
The sponsorship of UEFA EURO 2020 strengthens Qatar Airways’ presence in the world of sport; with the likes of FIFA, CONMEBOL, Paris Saint Germain, AS Roma, Boca Juniors, FC Bayern München, K.A.S. Eupen and Al Sadd SC well placed in the carrier’s global football sponsorship portfolio.
Editors pick
