Wimbledon 2018, Day 1 – Roger Federer vs Dusan Lajovic. As usual, the nine-time champion Federer had a great start to his Wimbledon campaign at the All England Club grass courts. But more than his straight-set victory, this time his new kit hogged the headlines.
As reported by insidesport.co earlier, Federer had parted ways with Nike. In Wimbledon, he was spotted wearing kit of his new partner Uniqlo.
Swiss tennis legend Roger Federer confirmed his switch from Nike to Uniqlo, when he arrived for his opening match wearing the new brand’s kit. The 24-year association with Nike had come to a halt and the 36-year-old started his new ten-year deal with Japanese brand Uniqlo.
Federer’s deal with Uniqlo has been reported to be worth ₹2,000 Crores, i.e US$ 300 Million over 10 years. For those who felt Virat Kohli is an expensive brand ambassador, to put things in perspective, Federer’s Uniqlo deal in itself will surpass Kohli’s career endorsement values by a mile.
UNIQLO is honored to welcome Roger Federer as our new Global Brand Ambassador.
“Mr. Federer is one of the greatest champions in history. We share a goal of making positive change in the world.” —Tadashi Yanai, UNIQLO founder, chairman and CEO https://t.co/lE8EJVIPWE pic.twitter.com/c3UuWXQq2n
— UNIQLO (@UniqloUSA) 2 July 2018
Uniqlo has confirmed the change with a tweet announcing Federer as its new global brand ambassador, though the tennis great is still wearing Nike trainers. According to ESPN’s Darren Rovell, Federer has signed a ten-year deal worth more than US$300 million(₹2,000 crore) with Uniqlo.
Federer’s endorsements are estimated by Forbes to be worth a whopping US$65 million per year, with his long-running and high-profile partnership with Nike believed to rope in an eye-watering US$10 million annually. This new contract marks a 300% improvement on his old deal and shows that despite Federer’s increasing years he remains a marketable commodity.
During his partnership with Nike, Federer had created the iconic ‘RF’ logo, which is owned by the brand. Though the tennis legend spotted new brand’s kit, he was still seen wearing Nike’s ‘RF’ logo shoes.