Sports industry growth rate slowdown feared: Report

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Sports industry leaders are fearing “sector’s growth rates to slow down” from 8% at present to 6.4% per annum over the next 3-5 years.

PwC Sports Survey 2017 – Sports: the most disrupted of all industries? indicates the fears of the industry growth rate to slow down “by an average that exceeds 20%” over the next three to five years”.

“The message is loud and clear: sports leaders no longer have sky-high confidence in the industry’s continued growth,” the report states. Broadcasters and Media face the worst slowdown from 8.1% to 5.5% @ -32% over the next three to five years. Leagues  and clubs, though rated to have best prospects, too will have to encounter a decline in the growth – from a 9.1% at present to 8.1%. Sports’ tech companies and investors are the best placed at present with an annual growth rate of 12.3%. The sector is feared to slow down at the rate of -26% to slide to 9.1%, the report states.

The survey has analysed the growth prospects of broadcaster/media companies, tech companies and investors, other organisations and consultancies, international federations, sports marketing agencies and brands and leagues and clubs.

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However, in spite of an expected decline in the growth, the respondents remain optimist that the industry will grow by a healthy 6.4% on an average over the next 3-5 years.

The majority of the respondents expect football and basketball to maintain their domination in global sports market. eSports is headed for a bright future.  However, Olympic Games – summer and winter alike – face greater uncertainties.

READ THE FULL REPORT HERE 

PwC has conducted the online survey between May and June 2017. The sample group of the survey comprised professionals in senior/C-level position within their respective organisations. Respondents across the board expected growth rates to slow down by an average that exceeds 20%.


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