Sports Investment : Delhi Capitals opener Shikhar Dhawan invests in yoga wellness brand SARVA

Chennai-based yoga wellness ecosystem brand SARVA has roped in another celebrity investor. This time it is Indian cricket team & Delhi Capital’s opening batsman Shikhar Dhawan. Dhawan has invested undisclosed amount in the company which already has Jennifer Lopez, Alex Rodriguez on board as investors. 

According to a report in the TOI, till date, SARVA has raised over $8 million in funding from an illustrious list of global investors including David Giampaolo, noted entrepreneur in the global health and fitness sector; Mark Mastrov, an entrepreneur hailed as the ‘Steve Jobs of Fitness’, Jennifer Lopez, Alex Rodriguez, Zumba, Fireside Ventures and Mantra Capital. Bollywood celebrities Malaika Arora, Aishwarya R Dhanush, Shahid and Mira Kapoor also back the venture.

Dhawan said, “I have benefited from yoga, be it while recovering from an injury, getting back into shape, building stamina or staying focused before a game. For me, yoga is a holistic workout that helps me achieve a perfect blend of physical fitness, mental strength, agility, and peace of mind. This is why when I met Sarvesh, I connected to his vision for SARVA instantly.”
Sarvesh Shashi, founder of SARVA who is also the co-founder of DIVA Yoga, said, “We are very happy to have Shikhar Dhawan on board as an investor and partner. Sports and fitness go hand in hand and Shikhar aligned completely with SARVA’s philosophy of holistic health and well-being, which is a must for a fast-paced game like cricket. His involvement will help us rebrand yoga as authentic yet modern and inclusive yet transformative– a positioning that yoga has never had in India”.