What Ministry of Information and Broadcasting has proposed, is going to be disposed by the Ministry of Youth Affairs and Sports. Star Sports stands to gain in terms of protection from sharing IPL feed with the State-owned competitor.
Ministry of Youth Affairs and Sports is reportedly not in favour of the Ministry of Information and Broadcast’s proposal that Star India should share the Indian Premier League live feed with public sector broadcaster Prasar Bharati.
MYAS is reportedly not in favour of the MIB proposal as it maintains that the IPL matches cannot be construed as the games of national interest or international tournament. Thus, it cannot be made mandatory for Star India to share the feed with Prasar Bharati.
“As per the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007 (and 2012 notification) all private broadcasters have to share live broadcasting signals of sporting events of national importance with Prasar Bharati so that signal is aired on terrestrial and direct to home networks. In this case, the matches are not of national importance,” national daily Hindustan Times has quoted an anonymous MYAS (sports ministry) official as saying.
Private sector broadcasters have also won a major battle to protect their media rights when Supreme Court had barred Prasar Bharati from sharing their live feed cable operators.
Meanwhile, Prasar Bharati has declined to comment. “There is nothing on record whether the (IPL) feed will be shared or not shared (by Star India). This will be inappropriate to make any comment,” Prasar Bharati Chief Executive Officer Shashi Shekhar Vempati told insidesport.co.
Star India had acquired the IPL media rights for INR 16,347.5 crore for a five-year (2018-2022) cycle in September last year. Star India official spokesperson was not available to comment on the development.