PokerStars India has signed former captain of the Indian cricket team, Mahendra Singh Dhoni, as its new brand ambassador. The announcement of the endorsement deal was delayed due to COVID-19’s impact on the world and postponement of the Indian Premier League (IPL) and other sports events.
The brand posted on facebook, ‘We welcome me Mahendra Singh (MS) Dhoni to join India’s home of online poker.’ PokerStars India’s move to get Dhoni on board is aimed at increasing its market share in the industry, as the cricket veteran has a fan following among millions of Indians. Currently, the brand is at rank four for player traffic among poker sites.
Before Dhoni, Bollywood much acclaimed star Nawazuddin Siddiqui was the brand ambassador of the company. Other ambassadors of PokerStarts India include Muskan Sethi and Sharad Rao, while Aditya Agarwal quit the brand in December 2019. Dhoni got associated with the iGaming industry when he was signed as the brand ambassador of the fantasy sports platform Dream11 in March 2018.
Besides signing Dhoni as its brand ambassador, PokerStars also earlier signed associate sponsorship of Big Boss season 13, in its attempt to reach the mass market.