Aidem Ventures and reputed sports management company Sporty Solutionz have come together to form a joint venture under the name Aidem Sporty.
Aidem Sporty will provide holistic solutions and create success stories for the current sports leagues and team owners on board. As per the contract, the highly experienced Aidem team will manage and monetise the valuable sports properties in India.
In the past, Aidem has been the exclusive media representation house for established sports properties such as the Indian Badminton League (a Sporty Solutionz property), National Games Kerala 2015, Bangladesh Premier League, Sri Lanka Premier League, and several other salient properties.
Sporty Solutionz, on the other hand, has been actively launching various sports properties in India since 2011. As a leader in media rights distribution in the Indian sub-continent, Sporty Solutionz has a 360-degree expertise in the business of sports.
Commenting on the development, Ashok Kumar Gupta, Chairman, Aidem Ventures said, “Aidem’s successful stint with experienced professionals in the sports circle has propelled us to launch a dedicated sports unit in the form of Aidem Sporty. This expansion will now help us to streamline our focus on general entertainment and sports entertainment as two individual platforms, enticing brands to leverage our segmented products on board. With Aidem Sporty, we are looking forward to being one of the leading solution providers in the field of sports consultancy and marketing.”
Confirming the news, Ashish Chadha, Chief Executive Officer (CEO), Sporty Solutionz said, “Assessing Aidem’s resilient efforts and finest networking prowess in the world of sports, we were convinced to join hands. I believe this synergy of two successful businesses will be an ideal promotional vehicle for all the sports-based brands in India.”
Recently, Aidem Sporty seized their first deal with a newly-launched sports portal, www.insidesport.co, that delves into the business of Sports in India and overseas. The portal was unveiled in Pune in the presence of global sports legends such as Shane Warne, Harbhajan Singh, Sunil Gavaskar, Virendra Sehwag, VVS Laxman, and others.
“We are in high spirits about this latest forked out development and are confident to scale up the sports business with our expertise. We are also looking at widening our reach by tapping innovative prospects going ahead,” exclaimed Alok Rakshit, President, Aidem Ventures.
Aidem Sporty will announce the other sports properties on board in due course.