Sportz Interactive: From a Mumbai garage to global sports digital experience brand in 15 years

Sportz Interactive: From a Mumbai garage to global sports digital experience brand in 15 years
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Sportz Interactive, the leading sports digital solutions company in India, is celebrating its 16th anniversary as a 400-strong team and a global brand. Few would believe that this journey has started in 2002 when a handful of software professionals and astute sports lovers decided to pursue their passion professionally. A small garage in Mumbai’s Andheri-Jogeshwari area was their first workplace. A decade and a half later, Sportz Interactive is the most trusted name that is revolutionising the sports fan experience the world over.

Sport comes before anything else for the passionate professionals at Sportz Interactive. It is the passion of its “players” – all the team members there are referred to as players – that keeps Sportz Interactive ahead of the times in the sports digital sphere. “Make your passion your profession” is not a cliché for the 400 odd “players” of the Sportz Interactive team, that today operates from the 18,000 square feet posh office at Goregaon in Mumbai. Being passionate about sports is a pre-requisite to get a place in the team.

Sports is writ large in the atmosphere at the Sportz Interactive office, which at first sight will give the impression of being at a sports museum. From discussions and debates to interiors, from a long client list to business strategies and deliberation – it is all sports at this office. Sports is the driving factor for this brand. A giant tennis ball-shaped dome greets the visitors on arrival at the Sportz Interactive office. The entire workplace is a homage to the great sports icons and historic sporting moments. The main conference room is themed on the Mecca of Cricket, the Lord’s.

FIFA World Cup 2018 Official Fantasy Game developed by Sportz Interactive

If you are a sports enthusiast with a passion for fantasy games, it is unlikely that you wouldn’t have experienced products developed by Sportz Interactive. The Official Fantasy Gaming app for the just-concluded FIFA World Cup 2018 comes from the Sportz Interactive digital labs. The app has over a million downloads in less than a month. The company had also developed the official fantasy games for UEFA and European Professional Club Rugby (EPCR). German first division football league Bundesliga, Fox Sports Asia and the International Cricket Council are some of the other prominent names on the brand’s long list of clients.

Sportz Interactive has also been a part of the growth of Indian sports ecosystem. It is working closely with country’s leading sports broadcasters, marquee leagues like the Indian Super League and the Pro Kabaddi League, providing digital solutions to media houses, professional teams and sports governing bodies. Its “players” have been contributing towards making India a sporting nation through the company’s association with organizations like Olympic Gold Quest and Go Sports Foundation, who are committed to the promotion of sports and sportspersons in India.

The brand that prevailed over global players to win the bid to create the FIFA World Cup 2018 Official Fantasy Gaming app had a humble beginning in 2002 – from a garage at Amboli in Mumbai’s Andheri-Jogeshwari area. In a decade and a half, Sportz Interactive has evolved from a pure sports data company to the one that now also has a core competence in technology and content for sports fan experience ranging from live scores, real-time match centres, data visualisations, fantasy games, technology innovations, social media content to offering broadcast solutions.

Working alongside the biggest names in the industry across 20 sports, the Sportz Interactive continues to draw sports lovers from across India, who seek a profession out of their passion and enjoy each moment they spend at work!


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