SportzConsult, the premier grassroots sports management company in India, has presented an in-depth study on experiential sports marketing – Top 10 Experiential Sports Marketing Trends.
In the changing consumer world where the consumers are getting smarter and can read through the marketing jargon, marketers are continuously looking for innovative ways to build an authentic brand image and a personal connect with the target audience. The innate ability of sports to touch the emotional side of the consumer has led many marketing managers – be it the women-centric brands or real estate providers – to build innovative campaigns around sports.
SportzConsult’s report ‘Top 10 Experiential Sports Marketing Trends’ explores the latest trends that are shaping Experiential Sports Marketing as an appealing marketing vehicle for marketing managers.
Feminist awakening, rural reach and marketing, rising school contact programmes, increasing demand and shift of the millennial to always wanting ‘something new’, enhanced technology by the hour and improved accessibility to sports facilities are creating various opportunities for brands to tap and market themselves in this industry. Growing consciousness about the importance of health and fitness has significantly contributed to the burgeoning interest in sports, especially for women. The report provides interesting examples of organisations such as TI Cycles, TATA Tea and Nike leveraging the movement.
A few are conducting workshops targeted at girls to learn self-defence techniques through martial arts while others are teaching them on how to cycle. Sports also seems to help build brand loyalists in the Indian rural markets who are slowly becoming attractive with increasing purchasing power and aspiration levels. When it comes to the young minds, sports programmes at schools are said to bring the brand authenticity and brand associations of health, well-being, and mental strength.
With the addition of technology innovations such as virtual reality and the amalgamation of digital amplification, sports today is a powerful tool to quickly communicate brand values to a large audience.
Given that SportzConsult team has been working in experiential sports marketing for more than a decade now, this document would be an interesting read to learn about the trends, ideas and concepts that have made an impression.
SportzConsult has also authored a White Paper on ‘Experiential Sports Marketing’ to help Brand Managers looking to gain a competitive edge by developing a positive brand image among their target audiences.
In May 2017, ‘Leaderonomics’ a Malaysia-based Business Magazine focussing on developing leaders, published an article written by SportzConsult Co-Founder, Director Jitendra Joshi on Sports Parenting, titled: ‘Parents kill child’s source of happiness’.
SportzConsult viewpoint on ‘A Practical Approach towards building a Sporty Nation’ was appreciated by key stakeholders and the sports fraternity and has been discussed in detail at forums organised by ET NOW, CII, IISM, ISB, India Sports Forum, Indian Football Forum and PRCI.
WHO SHOULD READ THIS REPORT
Brand managers and marketing managers looking to gain a competitive edge by developing a positive brand image among its target audience.
Click here to access the report.