Sri Lanka team is without team sponsor since January
SLC’S ground sponsorship rights are pending too.
All of these tenders have been postponed multiple times on account of the Covid19 pandemic. Despite of the situation SLC is currently in, they have come out with another tender – this time for the Lankan Premier League
SLC releases Lankan Premier League Tender, will it get takers ?
In a newspaper advertisement, the SLC called for Expressions Of Interest (EOI) from a suitable Sports Marketing/Management Agency to manage and promote Lanka Premier League (LPL) 2020 in collaboration with the SLC.
According to the advertisement, the SLC is planning to launch LPL from August 15 to September 4 this year.
“The SLC seeks to identify a suitable Sports Marketing/Management Agency that will join hands with the SLC in procuring and managing franchise ownerships for LPL and/or in partnering with SLC-as a sponsor of the entire tournament, in the launch and the short, medium and long term operation, management and brand development for the LPL,” it said.
The advertisement also gives some insight into the format of LPL. According to the advertisement LPL first season will consist of 23 Games, Over 16 Match Days under a Double Round Robin Format plus 2 Semi Final and a Final.
Now the big question is – Will the LPL tenders get any takers ?
The markets are bad, the Sri Lankan domestic market does not have ability to run property like LPL, the global cricket world is writhing under the pain of Covid19 pandemic, the international cricket schedules are haywire – with such a scenario it will be difficult for SLC to get any takers for the LPL rights.
But SLC is confident. The Sri Lankan board reckons it has a chance to safely host a T20 league this year with significant foreign involvement as the island nation, unlike several other countries, has managed the health crisis well. Sri Lanka has so far reported less than 2,000 positive cases and 11 deaths.
“SLC CEO Ashley de Silva is understood to have written to other boards about the prospect of a Lankan Premier League (LPL), while foreign players have also been approached,” according to ESPN CRICINFO.
“Tournament planning, though, remains in its very preliminary stages, with no official announcement having yet come from the board. At present, SLC is working on the theory that LPL may feature five teams and could last a little over three weeks,” the report said.
SLC may sound confident but under the current circumstances, it will be difficult for them to successfully launch the LPL.