Sri Lanka Cricket relaunches media rights tender process

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Sri Lanka Cricket will relaunch the tender process for the broadcasting and production rights after it had failed to find the desired response to the earlier notice issued in December last year.

In the backdrop of Sri Lanka Cricket’s existing contract for media and sponsorship rights coming to an end on March 31, 2020, SLC has launched three separate tender processes for television and radio rights (broadcasting) rights, digital rights and production services in respect of the ICC Men’s Future Tour Programme for the period 2020- 23, SLC stated in a  Press release.

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The ISL had earlier issued three separate invitations calling for expressions of interest in December 2019. On January 31 this year, the SLC had issued three separate invitations to tender for television/ radio rights, digital rights and production services respectively, to qualifying participants who had submitted expressions of interest. In response, bids were submitted by several interested parties for the said rights February 20.

“Having evaluated the said bids in the presence and under the observation of representatives of the International Cricket Council and other independent parties in a transparent process, SLC is of the view that SLC could obtain better value for its television, radio and digital rights by combining the tenders for the said rights into a single consolidated tender process for television, radio and digital rights,” stated the Press release.

“In the said context, SLC has decided to withdraw the invitations to tender issued for television and radio (broadcasting) rights and digital rights respectively on January 31 and will relaunch a combined tender process for television, radio and digital rights,” confirmed the Press release.

SLC’s evaluation of the bids for production services is still underway.

SLC will invite expressions of interest for the new tender for television, radio and digital rights on March 1.  SLC will also be launching a parallel tender process for its ground rights by inviting expressions of interest also on March 1.

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