Mahendra Singh Dhoni’s next onscreen appearance emphasises on team work with the message ‘Ghar Se Ho Jeet Ki Shuruat’. The veteran wicketkeeper drives home the message in the new SRMB Steel TVC, the brand he endorses as an ambassador.
In the campaign ‘Ghar Se ho Jeet ki Shuruwat’, cricketer Dhoni explains how team work is important in every aspect of life and how it keeps people together. In the TVC, Dhoni highlights the values of togetherness in the backdrop of a kitchen where a family is seen cooking together. The plot is built on the concept of bringing home happiness together.
SRMB Steel has launched the latest TVC ‘Ghar Se Ho Jeet ki Shuruwat (Winning starts from Home)’. Mahi has earlier appeared in the SRMB Steel commercial with cricket legend Kapil Dev.
The concept for the TVC revolves around the values at home made by the man/woman. When you have strong foundations (or values) you would excel in everything that you do. In this campaign, cricketer MS Dhoni tells how team work is important in every aspect of life and how it keeps people together.
The TV campaign is part of the company’s efforts to celebrate the values that a good home should project.
“As a brand we aim to connect to the consumers, at all levels. Our products support the functional aspects while the brand intends to build an emotional connect with the consumers. Our 360-degree full-fledged campaign for TMT Bars has kicked in and I am sure that our TV ad, featuring beautiful visuals supported by a strong concept on foundation and values, will capture the audiences’ attention while implicitly imparting the importance of TMT bars usage as an integral part of every home,” says Ashish Beriwala, Director Marketing, SRMB Group.
Conceptualised by Sacred Communications, the TVC tries to capture the warmth of home, togetherness and fundamental values that help us grow. It is produced by FilmQ.