Star agrees to share Vivo IPL feed with Prasar Bharati

Star agrees to share Vivo IPL feed with Prasar Bharati - InsideSport

In a major decision in regard to the Indian Premier League broadcast, STAR TV has agreed to share the IPL feed with the Prasar Bharati.

This will be the first time that the national broadcaster will showcase the IPL action on its platform. According to the agreed arrangement, the IPL media rights holders Star India will share the broadcast feed of the select matches with Prasar Bharati, which will broadcast the live action deferred by an hour.

Star and Prasar Bharati will equally share the revenues from the IPL broadcast on Doordarshan.

The point worth noting here is that the arrangement between Star India and Prasar Bharti has been reached on close on the heels of a news in several dailies that the Information and Broadcasting ministry is withholding the temporary satellite uplinking license for the IPL broadcast. On Wednesday, BCCI had intervened in the matter and made a formal request, writing to the I&B Ministry to facilitate the uplinking.

The letter, reportedly signed by BCCI secretary Amitabh Choudhary, which stated, “I write on behalf of the BCCI, the owner and licensor of media rights for the IPL 2018 (“the Event”). The Event is scheduled to commence on 07 April 2018 and we understand that the broadcaster, Star India Private Ltd, has made a compliant application to the Ministry of Information and Broadcasting for permission of temporary live uplinking of the Event starting 06 April 2018

According to the Insidesport’s sources in BCCI, “Permission for temporary live uplinking of IPL tournament’s 11th edition has now been granted,” As per the source who doesn’t want to be named, “Prasar Bharti wanted Star to share the IPL feed and once the arrangement was reached, the license has been released”.

However, Prasar Bharti and Star have only confirmed the understanding on the feed sharing. Expectedly, there will not be an official word on the “real deal”.