Star India has announced Bangla movie superstar Prosenjit Chatterjee as the brand ambassador for the Indian Premier League Bengali language broadcast. The IPL Bengali language feed will be broadcast on Jalsha Movies.
Star India is all set to re-imagine the Indian Premier League 2018 with the live broadcast in 6 languages – Hindi, English, Tamil, Telugu, Kannada, and Bengali. Star’s VOD platform Hotstar for the first time will simulcast the live action. The viewers on the move will also get on Hotstar the IPL live feed in all the 6 languages.
Star India has launched a TVC featuring the Bangla star, who explains how watching the IPL in your own mother tongue will be a special treat this year.
The film with Chatterjee is an extension of Star India’s belief to give the Bangla sports fan more personalised content and further enhance the universal appeal of VIVO IPL by reaching out to their viewers in their own language.
Prosenjit Chatterjee, commenting on his association said, “I’ve always been a cricket enthusiast and VIVO IPL has been one of the tournaments I look forward to every year. I’m excited about my association with Star India for VIVO IPL 2018 and looking forward to enjoying the best of cricketing action in my mother tongue.”
Star India’s strong presence in West Bengal and adjoining Bangla-speaking regions has helped the broadcaster understand the pulse of the regional cricket fans. The 11th edition of VIVO IPL will kick-off on Saturday, April 07, 2018 with Chennai Super Kings going against the current title holders Mumbai Indians at the Wankhede stadium.
Star India had earlier announced NTR Jr. as the official ambassador for the Telugu broadcast and Star Maa Movies as the destination for IPL 2018.
A TVC featuring NTR Jr. and his friends at home has also been released to establish Star MAA Movies as the go-to destination for all the fans who wish to watch VIVO IPL 2018 in Telugu.
The TVC captures a scene in NTR Jr.’s home where his friends are debating why the need for VIVO IPL in Telugu commentary. NTR Jr, surprised asks “Telugu aite yenta?” (What’s so special about Telugu?), and goes on to say how you always need a special something – Imagine Chicken without mirchi; Pakoda without onion; A car without petrol and sleeping on a mother’s lap. As his friends agree to his reasoning, NTR Jr. wraps up with “Asalu maza, Telugu ra!”