Star Cement signs Hima Das as brand icon, releases TVC

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India’s track princess Hima Das has also taken the brand world by storm. She is endorsing more brands than any other fellow athletes.

The teenager after cementing her place as India’s most promising athlete, Hima is also busy signing and serving big brands. The latest on Hima’s roaster of endorsements is the premium cement brand from Eastern India – Star Cement.

Hima’s latest TVC for the Star Cement carries a personalised touch the brand promotion as the star athletes reveals that her own house is being built with Star Cement.

Star Cement, the premium cement brand of eastern India, has signed sprint sensation Hima Das as its brand ambassador.

Popularly referred as ‘Dhing Express’, Hima is now the face of the Star Cement campaign, which presents Hima’s never before image. The campaign has been shot with the objective of promoting the association between Star Cement and Hima. It also serves as an inspiration for the people of Assam, especially young athletes.

At the announcement of the association, Star Cement CEO, Sanjay Kr. Gupta said that the Arjuna awardee Hima hails from Dhing, Assam and as North-East is very close to the heart of Star Cement family, we are thrilled to associate with one of the most shining Stars of this region.

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“At Star Cement, we believe that the North-East region is a land of great sports talent, which has the power to inspire others & change lives and Hima is an iconic example of this. At Star Cement we also believe in continuously empowering people to live their dream of building a strong house and hence change life for the better. Hence the association with Hima has been so natural to us. Hima is also a symbol of strength and tenacity and we are hopeful that Hima will bring more laurels for the country in the future and we at Star Cement take pride in supporting her in this endeavor,” Gupta added.

Commenting on this association Hima said “I feel extremely proud to join the Star Cement family and be a part of this great brand having deep roots in North-East. The relationship is also natural for me as I am building my house at Nagaon and I had already chosen Star Cement for the construction even before any discussions about an association with the brand. I would like to thank Star Cement for supporting me in my onward journey and I hope that the campaign will inspire youth in the region and promote sports in a big way.”

The 18-year-old Hima has made history by becoming the first Indian athlete to win a gold medal at the world level athletics event. Hima, a tenacious and perseverant teenager, has also won the women’s 400m at the IAAF World Under-20 Championships in Finland, followed by three podium finishes at the 2018 Asian Games in Indonesia.

Star Cement Ltd. (SCL) is one of the leading cement players in east India cement market. The company is producing more than 4 million tons of cement a year and has increased its market share in North-Eastern market despite stiff competition. Company’s flagship brand Star Cement is the largest and one of the most trusted brand in North-East India. The brand has also established a strong footprint in new markets like Bengal and Bihar in a very short time.

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