Star dominates sports genre with cricket, PKL

Star network channels and cricket shows have captured four of the top five positions apiece in the Week 38 (Saturday, September 16 to Friday, September 22) Broadcast Audience Research Council data.
Advertisement

As India is gunning for a clean sweep in the five-match one-day international series against Australia, the viewership during Men in Blue’s complete domination over Steve Smith-led Australia has established Star Sports and cricket as undisputed leaders in Indian television sports genre broadcast.

Star network channels and cricket shows have captured four of the top five positions apiece in the Week 38 (Saturday, September 16 to Friday, September 22) Broadcast Audience Research Council data. However, even amidst a strong craze for cricket Vivo Pro Kabaddi League and Star Sports First have enabled each other to stay in the top five table for the week.

Cricket’s Hindi language broadcast is attracting more viewers than for the simulcast in English. For the first ODI, Star Sports 1 Hindi has registered over 40% more impressions than Star Sports 1, which simultaneously broadcast the same match with English commentary.

The first four position in the top five sports programmes table are shared by the two one-day internationals between India and Australia with the Hindi broadcast taking the top two slots. Delhi versus Mumbai Vivo Pro Kabaddi League match, riding on the sport’s attraction in rural India and deep reach of free to air Star Sports First, is at No. 5 position this week.

Star Sports 1 Hindi with over 200% gain in viewership established itself as the sports genre leader with a healthy lead over second-placed Star Sports 1. The channel last week was placed second behind Star Sporst First, which for the first time ever since its launch has gone down to the No. 3 position, ahead of Sony Ten 1. Star Sports 2 is at the bottom of the top-5 table for the week, pushing Sony Six further down.

The season ahead is laced with non-stop international cricket in India. With the title race intensifying, Vivo Pro Kabaddi League will now enter a more interesting phase. The scenario gives Star Sports a strong opportunity to consolidate its domination at the top in the next few months to come.


Leave a Comment