Star India is considering to broadcast the Indian Premier League playoffs and the final on general entertainment channel Star Plus.
In a bid to boost the overall IPL ratings for the season, the IPL host broadcaster may also broadcast the first qualifier on May 22, the eliminator on the next day, and second qualifier on May 25 and the final on May 27 on one of Star India GEC platforms.
Star India MD Sanjay Gupta has earlier gone on record saying that the broadcaster was considering to show the IPL knockout games and the final on Star Gold. The matches now may be televised live on Star Plus, Economic Times has reported quoting sources.
The broadcaster is reportedly looking for the ways to boost the tournament’s reach on TV.
Having acquired the IPL media rights for a record ₹16,347.5 crore, Star India has targeted 700 million viewers with an extensive plan with six-language broadcast across 10 network channels and the OTT platform Hotstar.
The move to broadcast the IPL action live on a GEC platform will give an impactful push to the viewership ratings.
A leading media buyer, speaking to InsideSport.co, has welcomed the move. “This is going to be a big boost for IPL sponsors. Numbers on the regional broadcast channels do not matter too much. Our evaluations are made on the HSM and English viewership numbers. The move will boost the HSM reach. This is a proven fact that GEC platforms have given better ratings for sports or cricket to be more precise. Sony’s IPL experiment on their GEC platforms was extremely successful. Nidahas Trophy (Hosts Sri Lanka-India-Bangladesh tri-series) numbers on Rishtey Cineplex further confirm this belief,” added the media buyer.