Star India is eyeing an astronomical ₹ 3,300 crore from the combined television and digital advertisement and sponsorship sales for the Indian Premier League 2020.
The response is overwhelming and the IPL host broadcaster is well on course to achieve the target, a Star Sports source has told InsideSport.co. “With still around two months to go for the league, we have already sold around 75% of our inventory,” the source confirmed.
If Star India meets its goal of ₹ 3,300 crores, it will be more than 50% gain over its ₹ 2,100 crore ad sales revenue for the IPL 2019.
The Indian Premier League host broadcaster had signed four ‘Co-Presenting Partner’ and 14 Associate Sponsor category deals for the IPL broadcast last year. “We are well on course to match these numbers at a higher price,” the source has confirmed.
A ‘Co-Presenting’ package is priced at ₹ 120 crore to ₹ 125 crore based on the number of acquired spots, while Associate Sponsorship packages are being sold at ₹ 70 crore to ₹ 100 crore with different offerings.
Dream 11, Byju’s, Vivo, PhonePe, Asian Paints will be continuing their association with the league. The new signees include digital accounting provider Khatabook and Amazon.
The major brand’s list across Star Sports network and Hotstar last years included Byju’s, Dream 11, Vivo, Oppo, Coca-Cola, Swiggy, Maruti Suzuki, Dream 11, MRF, MakeMyTrip, Asian Paints, Samsung, Future Group, Mobile Premier League and Polycab wires.
The sponsorship sales for IPL franchisees too have been unprecedented this season as the teams have closed most of their inventories. All the eight teams have signed title sponsorship deals and there remains precious little for brands in terms of team sponsorships and on ground inventories.
IPL 2020 is scheduled from March 29 to May 24. The opener between the defending champions Mumbai Indians last year’s other finalists Chennai Super Kings will reportedly be played at the Wankhede Stadium in Mumbai, which will also be hosting the final.
However, a formal match schedule has not been announced as of now.