Star launches #SmashTheHouseDown badminton league campaign

Star launches #SmashTheHouseDown badminton league campaign - InsideSport

As the third edition of the marquee badminton tournament is around the corner, the #Baddies are back to #SmashTheHouseDown, in a new film released by Star Sports, the official broadcaster of the forthcoming badminton league.

Dressed in their stylish best, the players flaunt their distinctive badminton moves to intimidate competitors, in the new film titled #SmashTheHouseDown. The campaign film features Olympic medalist and World Number 2, PV Sindhu, Commonwealth Games medalist, Saina Nehwal, World Number 3 Kidambi Srikanth and Indian badminton mavericks like HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram.

A Star India spokesperson said, “The Badminton League has transformed the sport of Badminton for Indian sports fans. In the campaign, #SmashTheHouseDown, fans can see aggression of a typical shuttler, coupled with style and the uniqueness to flaunt their skills on or off the court. The league is bigger and better this year, and we are looking forward to some smashing Badminton action.”

Fans can catch all the action of the third edition of the league – in fact the fourth one, after a grand success of the Indian Badminton League in 2013 – on the Star Sports network and Hotstar from December 23, 2017 onwards.