Star India is in a comfort zone with the Indian Premier League 2018 sponsorship sales for Star Sports and Hotstar reportedly surpassing ₹ 1,750 crores for television broadcast and closing in on ₹200 crore mark for the OTT digital platform Hotstar.
The reported figures are 33% higher than the ₹1,300 crore Sony Pictures India has generated from the IPL 2017. Hotstar too has been well placed, comfortably surpassing the revenues generated last year.
The biggest ad spender on the Indian Premier League Vivo is joined by Coca-Cola and IPL’s other omnipresent brand Jio as the co-presenting sponsors. Kent RO is the IPL Studio shows lead sponsor. The deal between Star and India’s leading water purifier brand is believed to be over ₹ 30 crores.
Future Group, Polycab, Parle Products, AMFI, Make my Trip, Vimal Pan Masala, Asian Paints, Dream 11 and Haier are the nine associate sponsors for the IPL 2018 broadcast.
The broadcaster, claiming to have signed 85 brands and completed over 90% of sponsorship sales, has also released a list of the prominent brands, which will be seen on Star Sports network channels and OTT platform Hotstar during the IPL broadcast this season.
Brands like Jio, Vodafone, Amazon, Pepsi Co , Mondelez , Samsung, AMFI, Asian Paints, Berger Paints, Blue Star, Ceat Tyres, Crompton, Dollar, Domino’s, Ford, Haier, Luminous, Pidilite, Sleep Well, Vanessa, Vimal Pan Masala, Voltas, Vivo, Colgate, Amul, Coca-Cola, Dream 11, Elica, Kent, MakeMyTrip, Parle Agro, Parle Products, Polycab, Vu TV, PayTm, Airtel, Nokia, TVS Motors, Tata Motors, Byjus, Naukri.com, Nerolac, Phone Pe, UB, Nivea, MRF, Honda Motors and Scooters, Policybazaar.com, Swiggy, Shaadi.com, Hitachi, HP, Arvind Lifestyle, Titan, Burger King, 99acres, Cars24.com, Magicbricks.com, Mahindra, HMSI, Skoda, Renault, Jeep, Apollo Tyres, Bisleri, ITC, Reckitt, HUL, Pernod, USL, Relaxo and Madhura Garments among others, have taken the roster of brands on Vivo IPL 2018 on the Star Network to 85.
For the first time, the country’s leading advertisers will be able to use the power of the IPL broadcast platform across both digital and television to build brands. No longer will they be forced to make the trade-offs and use television for salience and impact, and digital for performance. The brands will instead will have the opportunity to seamlessly speak and interact with consumers across screens with the support of advanced consumer analytics.
Star India for IPL 2018 is targeting 700 million audience with six language broadcast over 10 network channels and the simulcast on the Hotstar OTT platform. The broadcaster, to make the IPL an all-new experience, has re-imagined the complete IPL presentation strategy.