Sony Pictures, who had got the Cricket South Africa broadcast rights for the Asian region by virtue of the Ten Sports acquisition, were also bidding to extend their partnership with Cricket South Africa. However, Star Sports outbid its biggest competitor.
Star Sports, according to sources, has won the bid with the offer ranging between $ 110 million and $120 million.
The CSA rights for the last eight-year period were acquired by Zee Network-controlled Taj Entertainment Network (TEN) for $ 202 million for the 2012-13 to 2019-2020 cycle.
Star Sports in 2017 had earlier also wrested the Indian Premier League rights from Sony, which was the IPL host broadcaster for ten years ever since the league’s inception in 2008 and had played a crucial role in establishing Board of Control for Cricket in India’s commercial venture as the premier broadcast property in the world.
The CSA deal is the latest addition to Star Sports‘ strong offerings in cricket, which include three most precious international broadcast properties for sport – the Indian Premier League, the Board of Control for Cricket in India and the International Cricket Council.
Incidentally, there might not be any instant significant interest for Indian sports fans from the CSA-Star deal as Team India’s major tour of the Proteas land will next come in December-January 2022-2023 for three Tests and as many ODIs.
Star Sports meanwhile has declined to comment on the deal.