Star Sports in its latest promotional video has banked on the growing fan base of the Premier League in India.
Star Sports, India’s leading sports broadcaster has been the home of the English Premier League, arguably the world’s greatest football league, for several years now. The Premier League has always showcased some of the best football and has one of the biggest fan bases not just in India but also in the world. India’s passion for football and in particular the Premier League has grown by leaps and bounds in the recent past.
Premier League over the last 25 years has garnered significant followership and legions of followers across the world. Many new fans stumble upon the league after being influenced by the passion and love that their close ones have for the Premier League or various clubs of the Premier League. The campaign is designed around the central thought of showcasing this journey of how people come to fall in love with the Premier League.
The context for the film is a typical interaction between siblings where there is a bit of playful banter and one-upmanship. The recent campaign by Star Sports shows a young girl who gradually falls in love with the Premier League as she keeps seeing her brother watch it and wear his emotions on his sleeve for his favorite Premier League club. This slice of life portrayal is inspired by numerous stories of siblings and friends as to how they came to fall in love with their favorite club.
‘Star Sports Select FC’ experiences have also brought fans closer to the game by giving them an incredible experience of celebrating the beautiful game and growing a fanbase of the Premier League in India. The campaign mirrors the emotions shown by fans of the Premier League who come to celebrate their teams in huge numbers at cafés, restaurants, and bars at screenings of important matches and historic football rivalries.
By far, the most talked about and watched football league, The Premier League has been seeing a fair increase in the number of new fans in India which could be attributed to the expectation of a highly competitive season. Another key factor that has drawn new fans to the sport is that big games featuring the top teams have been scheduled very early on in the season. This gives fans the opportunity to be a part of rivalries while supporting their favorite clubs for bragging rights throughout the season.
The fans of the Premier League in India display a great deal of passion which often pushes them on the edge about the whole craze into full-fledged followers of the League. Matchdays in the Premier League find fans across the world including India glued to any screen hoping for a win that gets them bragging rights amongst friends and the football community.
This campaign is conceptualized and created by the in-house team of Star Sports.