Star Sports: Strong audience growth in week 7 of IPL 2018

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The curtains for the Indian Premier League 2018 went down with Chennai Super Kings sweeping away the third title of the world’s most coveted professional cricket league defeating Sunrisers Hyderabad in the finals.

The high octane action-packed cricket extravaganza has already claimed a world record of 10.3 million concurrent viewership in the finals on Hotstar, Star India’s premium OTT app. When the much anticipated IPL final TV viewership numbers are awaited, the official broadcaster of IPL shared strong numbers of the week 7 viewership – the week before the CSK vs SRH Grand Finale.

Vivo IPL 2018 has enthralled fans with record numbers on both viewership and engagement across screens. The data provided below is for the first 59 matches- excluding the finale. Finale viewership will come in next week on Jun 7 (for BARC reporting week no 22)

Television viewership shows strong growth as measured across audiences – Urban + Rural at 14% and Urban audiences demonstrating enhanced viewership growth at 25%. In the elusive, hard to reach affluent urban male audiences, the Tournament to date, excluding finale is delivering a whopping 31% growth v/s year ago.

Overall viewership of the tournament across all platforms TV (In-Home & Out-of-Home) and Digital in Urban Audiences up to week 7 was 41%* higher than the comparable number of matches last year. Within this, TV urban viewership is 824 million impressions, +25% growth v/s year ago and Digital viewership at 132 million impressions is 3.8X of last year.