Star Sports Executive Vice President and Head Marketing Shubhranshu Singh has quit the company after a four-year stint. His last day at the organisation was mid-January.
Incidentally, Star Sports has got a new CEO in Gautam Thakar, who joined the company from 15 January.
Shubhranshu was instrumental in delivering various successful marketing campaigns for the channel including entire Pro Kabaddi marketing strategy. According to a source, Singh will be embarking on a new assignment outside the broadcast industry.
Singh had joined the company in December 2013 after a 2.5-year stint at Visa as marketing director India and South Asia. An experienced marketing professional with over 15 years of experience, Singh holds an MBA degree in international business from Indian Institute of Foreign Trade.
His experience also includes large-scale brand building & activation projects with some of the world’s leading consumer brands in emerging and mature categories in multicultural market settings. He worked as Marketing Manager Household Care (Vim Domex and Cif portfolio), Marketing Manager Lakme (Color Cosmetics and Skincare) and Marketing Manager Deodorants (Axe and Rexona).
Shubhranshu has also worked on channel development and customer marketing.