Star Sports has launched new anthem for the Vivo Pro Kabaddi League season five and the premier kabaddi competition enters its decisive leg – #FinalPanga.
Star Sports has launched “doompak doompak”, a catchy new anthem as VIVO Pro Kabaddi Season 5 inches closer to the playoffs and the final match. Celebrating the kabaddi mania that has gripped sports fans across the country, the anthem, released along with a music video, is quirky, vivid and features leading kabaddi stars.
With a vision to make kabaddi accessible and engaging for fans across India, Star Sports has built a strong narrative throughout the season, with a host of innovative and appealing marketing campaigns. The new anthem, “doompak doompak”, is energetic, fast-paced and invites fans to participate in the ongoing excitement for the last few matches of the season.
Penned by renowned Bollywood lyricist, Amitabh Bhattacharya, the lyrics takes fans into the journey of Season 5 and the preparation for the final battle among the six teams to have reached knockout stage. The anthem is composed by leading music composer Ram Sampath.
The film showcases players, referees, coaches and fans in an all-new avatar, celebrating the spirit of the sport, as the finale of a magnificent season of kabaddi draws closer.
The film is scripted in 4 languages – Hindi, Tamil, Telugu, Kannada and Bengali, to ensure that it reaches sports fans across the nation.
Season 5 of VIVO Pro Kabaddi has received an impressive response, over 3 months, and now as the playoffs are approaching – the penultimate phase of the league – the campaign aims to stir more excitement into the mix.
VIVO Pro Kabaddi Season 5 Playoffs are scheduled from October 23rd to October 26th and the final takes place on October 28th in Chennai. Fans can catch each match live on the Star Sports network.
The video is created by the Star Sports Creative Team of Vivek Rao, Vaibhav Chib, Amol Patil, Shubhank Shukla and Vikas Dubey and under the direction of Amol Patil.
Featuring catchy lyrics and a quirky tune, the Doompak Doompak kabaddi anthem builds up excitement and thrill for the VIVO Pro Kabaddi season 5 playoffs. The playoff matches will begin from October 23rd in Mumbai, while the final is set to take place on October 28th in Chennai.