With a new season and new-look teams, the new broadcaster Star Sports is all geared up to make the Indian Premier League an all new experience for the television viewers and cricket lovers on the move logging on to Hotstar for live action.
The broadcaster, after acquiring global cricket’s most precious property for ₹16,347.5 crore, a figure beyond the imagination of trade gurus, is now working tirelessly for production and broadcast value addition – both in terms of content and technology.
Star India is branding its strategic and innovative changes for IPL broadcast as re.imagine – New Year, New Beginning. Star India Managing Director Sanjay Gupta will himself announce the details at an event on Wednesday.
Channel’s value-based production and content has today made kabaddi a sport second only to cricket in India in terms of television audience and sponsorship values.
Star India, to meet its huge commercial commitment for the IPL media rights, has made an aggressive pitch for IPL sponsorship sales. The broadcaster is seeking up to 100% more for the combined pitch for all broadcast and live streaming on Hotstar than incumbent Sony’s IPL inventory rates last season.
Star will leave no stone unturned to ensure the value for its investor’s money. Star is committing a TVR of 5 and 180 million reach on Hotstar as against the respective figures of 4.1 and 110 million last season.