Star Sports signs exclusive content deal with McLaren


 

Star Sports has been unveiled as a corporate partner of McLaren-Honda as part of an agreement that will include the production of exclusive viewer content and fan competitions.

According to report in the Economic Times, The partnership will see McLaren-Honda and Star Sports India work together to create content, including exclusive interviews, for their TV and digital channels that will help bring viewers and fans even closer to the team and the global sport of Formula 1.

One of India’s leading sports network, Star Sports engages audiences across ten dedicated sports channels (Star Sports 1, 2, 3, 4 and Star Sports HD1, HD2, HD3 and HD4 and Star Sports Select HD1 & HD2).

As the exclusive broadcast partner of the FIA Formula One World Championship, the broadcaster plans to showcase the Formula 1 experience on its Star Sports Select HD channels and continue to grow the sport’s fan base throughout India.

As part of the agreement, viewers will have the opportunity to win exciting prizes, including the chance to win a trip to join the team trackside at a grand prix race weekend, ride in a McLaren high-performance road car or meet the McLaren-Honda drivers.

Star Sports India branding will be displayed prominently on the drivers’ overalls of McLaren-Honda teammates Fernando Alonso and Stoffel Vandoorne throughout the season.

Zak Brown, executive director, McLaren Technology Group, said, “With Star Sports India joining a brand as eponymous as McLaren the fit is as obvious as it is compelling. We are a sports and technology company – racers at heart, of course, and, therefore, innovators in everything we do.”

He added that while talking to Star Sports, the company discovered a similar innovative mind-set and shared passion for how it engage sports fans through great content. “That’s why I’m really looking forward to working with the great team at Star Sports and seeing what we can achieve together to bring fans even closer to the sport we love.”

Commenting on the agreement, a Star India spokesperson said: “Star Sports India has always strived to build a multi-sport culture in the country and our strategic partnership with McLaren-Honda furthers this agenda. McLaren-Honda is one of the most successful teams in F1 history and their passion for technology and pushing the boundaries on innovation aligns with our mission here at Star Sports. Indian sports fans have always shown interest in engaging with multiple sports and this association will help viewers to closely engage with all the on ground action of Formula 1.”


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