India’s leading sports broadcaster Star Sports was unstoppable at the recently-concluded Promax Asia Awards 2019 in Singapore, with a tally of five honours – 2 Golds and 3 Silvers.
These awards recognize excellence in on-air promotion, branding and advertising by media organizations, marketing agencies and technology providers.
#GameBanayegaName, a popular campaign for VIVO IPL 2019, that focused on VIVO IPL as a platform where one’s ‘Talent’ (Game) supersedes one’s name and recognition for past laurels, won a Gold in the Best campaign category. Star Sports won another Gold for Anthem Split Screen, IPL 2019 for best sports promo category.
In addition, Star Sports picked up a Silver award for its Kathi Ka Ped, ICC Women’s T20 WC, under the best script category. The Best Sports Promo was bagged by the VIVO IPL 2019 for the first match CSK vs RCB.
|1||Gold||Best Sports Campaign||IPL 2019
|2||Gold||Best Sports promo||Anthem Split Screen, IPL 2019|
|3||Silver||Best Script||Kathi Ka Ped, ICC Women’s T20 WC|
|4||Silver||Best Sports Promo||First Match CSK vs RCB, IPL 2019|
|5||Silver||Best promo not using programme footage||First Match CSK vs RCB, IPL 2019|
The Promax Asia Awards are one of the most prestigious celebrations of outstanding achievements in entertainment, marketing and design. Across eleven regional and global competitions, the Promax Asia Awards honor brands harnessing passionate fandom to drive audiences and create value which are instrumental in building the biggest brands in entertainment.