Toyota Motor Corporation has launched “Start Your Impossible” – a global corporate initiative to support the creation of a more inclusive and sustainable society in which everyone can challenge their impossible.
As worldwide partner of The Olympic and The Paralympic Games, Toyota aims to encourage creating a peaceful society without discrimination through sports and a commitment to creating a sustainable society through mobility. Toyota’s values of continuous improvement and respect for people are shared by The Olympic Games, which bring together the entire world in friendship and solidarity to celebrate the highest realization of human potential.
“Throughout our history, Toyota has made the impossible possible through innovation and passion, and by continuously challenging the definition of impossible. Today, the automobile industry is clearly amidst its most dramatic period of change – and during this time Toyota remains committed to making even better cars. Just as important, we are developing mobility solutions to help everyone enjoy their lives, and we are doing our part to create an ever better society for the next 100 years and beyond. For this to happen, we have to dream beyond conventional vehicles and create new forms of mobility that overcome the limits of today and solve the problems of tomorrow. We share this dream and this spirit of continuous improvement with Olympic and Paralympic athletes, who challenge their own limits every day. I hope that The Olympic and Paralympic Games will create an opportunity for everyone affiliated with Toyota to challenge their impossible and defy their limitations,” said Toyota President, Akio Toyoda.
As the first mobility sponsor of The Olympics and The Paralympic Games, Toyota aims to offer mobility services and logistics expertise. The first “Start Your Impossible” film, “Mobility for All,” introduces transportation solutions, next-generation mobility, and advanced technologies. Going forward, “Start Your Impossible” will also include a variety of additional programs focused on employees, dealers and consumers, as well as seeking collaboration with the Toyota Mobility Foundation, which was established to address urban transportation challenges and expand personal mobility for all people, inspiring the next generation mobility solutions.
Toyota has also launched a new website – www.MobilityForAll.com. In consultation with the National Center for Accessible Media (NCAM) in the United States, the website (which will be rolled out in phases) is built to be accessible for users with various impairments and to allow all users to experience the site and all its content. Whether set to default, visually impaired, hearing impaired, mobility impaired or cognitively impaired, all coding and design features work to make the experience equally enjoyable for all users.
To celebrate the launch of “Start Your Impossible,” and its partnership with The Olympic Games and The Paralympic Games, Toyota held its first-ever Toyota Mobility Summit in Athens, Greece, the host city of the first modern Olympic Games. The event featured a live conversation with Akio Toyoda, as well as a series of discussions led by Toyota Executive Vice President Didier Leroy, with global thought leaders and Olympic and Paralympic athletes. The event covered topics of mobility from a social, physical well-being and sports perspectives, as well as the future of mobility via technology advancements and research.