Bollywood actor and producer Suniel Shetty has invested an undisclosed amount in Pune-based fitness and nutrition start-up Squats.
The company will use the investment to enhance its underlying technological framework, strengthen its team and expand its pan-India operations, states an official statement by the company.
Currently, Squats runs a mobile app called Fittr, which has over two lakh downloads, where users can avail of fitness-related information. The venture claims to have a membership base of over five lakh members.
“In today’s time, when all kinds of false information about fitness is common, there is a critical need for companies like Squats, which address the issues of trust and credibility in the Indian fitness space, focusing on ‘balancing quantified nutrition with weight training’ and delivering exceptional results,” Shetty said in the statement.
Run by Squats Fitness Pvt. Ltd, the venture is an online fitness coaching platform founded in 2016 by Jitendra Chouksey, a software engineer and ISSA-certified sports nutrition specialist. It offers users information around fitness and nutrition.
Chouksey has started the venture as a WhatsApp group and then in 2015 created a Facebook community where he answered queries around fitness and grew the platform into a standalone venture since 2016. Since that time, the company claims to have generated cumulative revenues worth $8.5 million without any external marketing or advertising.