Sunset+Vine extends All-England Open Badminton production deal

All England Open Badminton Championship: Sunset+Vine extends All-England Open Badminton production deal - InsideSport
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Sunset+Vine will continue to be the production partner for the All-England Open Badminton Championships. Sports producer and distributor will be the host broadcaster for badminton world’s most prestigious championship till 2021.

Sunset+Vine and Badminton England have signed a four-year deal to extend the sports’ producer, distributors working relationship till 2021. The All-England Open and Sunset+Vine have an existing relationship for 17 years.

Sunset+Vine has held the host broadcast and production rights for the All-England Open Badminton Championship since 2000.

“The Yonex All-England Open Badminton Championships is the oldest and most prestigious badminton event in the world and the presentation of the Championships to a global audience reach of 250 million people, deserves the highest quality production,” Badminton England Chief Executive Adrian Christy said on the extension of broadcast and production deal with Sunset+Vine.

The All-England Open Badminton Championships is among the only three top-tier, Super 1000 badminton tournaments on the new Badminton World Federation World Tour.

However, there is no certainty about badminton world’s most prestigious events live broadcast for the Indian viewers. As of now, no Indian broadcaster has inked a deal to acquire the broadcast rights for the All-England Open Badminton. India now also does not have a broadcaster for the BWF events.

Kidambi Srikanth and PV Sindhu are leading the Indian campaign to end the All-England Open Badminton Championship medal draught for 17 years.

‘This year’s championships will be held between March 14-18 at Arena Birmingham.


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