Super Bowl LIV 2020 has aggregated 102 million viewers across all broadcast channels and streaming outlets. The number is marginally up from last year’s big-ticket game, which had accounted for 100.7 million viewers across CBS and streaming outlets.
Super Bowl 54 has also reportedly generated a record $435 million in in-game advertising revenue for host network Fox. The figure in reported from an early estimate provided by Kantar, a research and analytics firm. This marks a year on year 29% growth in revenue.
Although 2020 wasn’t the most-watched Super Bowl LIV in TV history, there was a significant rise in the TV viewership as compared to last year.
This year’s game, which saw Kansas City Chiefs rally to beat the San Francisco 49ers 31-20, averaged 99.9 million viewers on just Fox alone. Others tuned in to Fox Deportes, its Spanish-language sports channel, or they streamed it on Fox, NFL, and Verizon. That makes it the 10th most-watched Super Bowl in history, according to Fox.
The Super Bowl is the most-watched program on television. It also draws big crowds at viewing parties, bars and restaurants. Nielsen doesn’t count those watching outside of the home, so the actual audience size is significantly bigger than what the numbers portray.
The marginal gain this year becomes more significant for the fact that the Super Bowl had been witnessing a continuous decline in audience numbers.
Courtesy: CNN Business
The Super Bowl remains the most expensive television inventory with a 30-second commercial on Fox hitting as high as $5.6 million this year. An estimated $1 billion was filled up at the advertising space on the pitchside, scoreboard, and TV commercials.
Social media giant Facebook was among the first-timers at the advertiser’s biggest day – the Super Bowl 2020. Super Bowl 2020 was also a political battlefield, with Michael Bloomberg and Donald Trump’s presidential campaigns running ads.
While Bloomberg shelled out $11 million to run a 60-second spot, President Donald Trump’s campaign also spent more than $10 million for 60 seconds of ad time. The ad ran early in the game, isolated from other ads so that politics doesn’t overshadow them.
In this year’s matchup, Chiefs quarterback Patrick Mahomes led an exciting charge during the final minutes of the game to win the team’s first Super Bowl in 50 years.
Super Bowl LIV serves as the perfect cap the NFL’s year, which included rating increases for its regular season and several rounds of the playoffs