Swimwear brand, Speedo, has announced Bollywood actress and fitness enthusiast Parineeti Chopra as its new fitness ambassador.
As the new face for Speedo India, Parineeti will be joining an esteemed roster of Olympians, athletes, and trainers from around the globe.
Speedo, as a brand, is synonymous with performance swimwear, and via its global campaign #GetSpeedoFit, it has been working to elevate the status of swimming for fitness and reinforce that water workouts are the next big trend to get fit and achieve a total body workout.
Parineeti says, “I’m excited to come on board as the fitness ambassador for Speedo India. I’ve grown up wearing Speedo swimsuits and for me, swimming is synonymous with Speedo. A favourite around the world, I love that Speedo now celebrates fitness and overall health. Swimming has always been a great workout which I’ve often resorted to, to cut the monotony of working out in the gym. Now, with the growing trend of water workouts there is so much more one can do in the pool to get in shape than lane swimming and I’m happy to help Speedo reinforce their commitment to fitness by encouraging more and more consumers to change their fitness routine and make the pool their new gym.”
Speedo India chief strategy officer Shamir Genomal says, “We’re really excited to welcome Parineeti Chopra as our new fitness ambassador. We remain committed in encouraging more and more people to switch their fitness regime and take up swimming or water workouts. With a fitness enthusiast like Parineeti on board, we hope to reach a lot more consumers. In addition to being the innovators of swimming, Speedo has an overarching mission to be the swimwear of choice for all, from the recreational swimmer to the Olympic champion.”
The actress will be seen sporting Speedo’s new fitness range meant for workouts in and out of the pool called Speedo H2O Active. Made with the modern fitness enthusiast in mind, H2O Active is designed for those who want more from their workouts. With so much choice on offer, H2O Active lends itself to a multitude of land and water-based activities. With water workouts no longer just meaning lane swimming; with the help of training aids and HIIT exercises, fitness enthusiasts can achieve more in the water than ever before with this new range.
Parineeti Chopra who has posted about the campaign even on her social media expressed her happiness of being associated with the brand.