Premier League club Liverpool in a rare sponsorship deal has signed Swiss Ski Resort Verbier as the official destination partner of the club.
In a latest and first of its kind sponsorship deal in football, Premier League club Liverpool FC and Swiss ski resort Verbier have inked an official Alpine tourism destination partnership deal in a multi-year agreement.
The four-year deal will see Verbier Resorts offer exclusive discounts and experiences to Liverpool fans and will host a week-long activation event at the resort in January next year.
The company announced the partnership this month by releasing a promo video featuring former Liverpool FC striker Robbie Fowler, who is seen enjoying a spot of alpine skiing 1,500 metres above sea level at the Verbier resort.
— Liverpool FC (@LFC) September 13, 2018
Last week, Liverpool FC announced a deal with UK-based global financial technology company TigerWit Limited which will serve as the club’s official online foreign exchange trading partner.