Tuesday, April 7, 2020
Tags BARC India

Tag: BARC India

IPL, ICC WC result in massive upsurge in sports audience on...

The Indian Premier League and ICC World Cup last year have resulted in a 17% surge in the sports channel viewership in India during...

BARC India appoints Mahendra Upadhyay as Chief Information Officer

Broadcast Audience Research Council (BARC India), the largest TV measurement company in the world, has appointed Mahendra Upadhyay as Chief Information Officer. Mahendra is a...

BARC Ratings: Sports genre tumbles despite phenomenal gain for PKL

Pro Kabaddi League has made phenomenal gains in television audience ratings, even as sports genre suffers a massive downfall as cricket fails to deliver...

Sunil Lulla new BARC CEO as Partho Dasgupta step down

The world’s largest Television Audience measurement company Broadcast Audience Research Council (BARC) of India has announced a change in its leadership. Partho Dasgupta, the first...

IIM-A validates BARC India’s sample design and methodology

India’s sole TV viewership measurement company, BARC India, which also operates the largest TV panel in the world, recently collaborated with India’s premier Institute...

BARC Ratings: Star Sports tops sports genre table on PKL ratings

When there is no white ball cricket with Virat Kohli and his team in blue flannels, India’s own indigenous kabaddi continues to be the...

BARC Ratings: PKL defeats cricket despite decline in ratings

Virat Kohli’s back to back centuries set up India’s victory in the One Day International series against the hosts West Indies. But the two...

BARC India launches self-service portal for audience reports

India’s sole TV viewership measurement company BARC India has launched a new online service called the “Self-Service Portal”. Aimed at empowering professionals who are...

BARC India intensifies drive against measurement panel tampering

Broadcast Audience Research Council of India (BARC) has upped its vigilance drive with stronger counter-measures to protect the system from panel tampering and other...

BARC announces audience reporting for FTA & Pay Platforms

The Broadcast Audience Research Council of India (BARC) has confirmed that it would start reporting the television viewership from free to air (FTA) and...