Sunday, February 17, 2019
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Tag: Nike

Indian football team gets new official kit partner; ₹ 8-10 cr...

All India Football Federation has bid adieu to American multination sports brand Nike for a new partnership with Indian indigenous apparel brand Six5 Six. The...

Nike-League of Legend $144m partnership on cards: Report

US sports apparel and shoe brand Nike has reportedly closed in on a partnership with Chinese League of Legends. The reported $ 144 million deal...

Nike stays official ball for Premier League in six-year extension deal

Premier League matches will be played with the Nike balls till the 2025 season. The Premier League and Nike have announced a six-year extension...

The Roger Federer factor: Uniqlo top brand at ATP Finals, Nike...

The Nitto ATP Finals welcome Novak Djokovic, Roger Federer, Alexander Zverev, Kevin Anderson, Marin Cilic, Dominic Thiem, Kei Nishikori and John Islner to grace...

Andres Iniesta switches from Nike to Asics in a multi-year sponsorship...

Spanish football icon Andres Iniesta has switched Nike boots for Asics after signing a multi-year sponsorship deal with Japanese sportswear and footwear giant. The 34-year-old Iniesta, now...

Nike inks maiden endorsement deal with professional esports athlete

Nike has inked a partnership with Chinese League of Legends player Jian “Uzi” Zihao. The move marks the first time when the American sportswear...

Nike to end 20-year association with Maria Sharapova: Report

Nike will reportedly end its long-standing association with Maria Sharapova. The American sportswear and footwear giant has been backing the 31-year-old Russian tennis star and glam girl Sharapova...

This is why Federer ended long-standing Nike association for Uniqlo!

Roger Federer’s Uniqlo deal earlier this year has made a bigger impact on the Swiss tennis icon ending his association with Nike. Roger Federer...

Kaepernick Effect: Nike value reaches $6bn; stocks all-time high at $85.67

The publicity and controversy around Nike’s endorsement deal with Colin Kaepernick is reaping rich benefits for the US sports brand. Nike’s market value has touched...

Nike’s Kaepernick strategy reaps big dividends, 61% upsurge in sales

Nike is reaping rich dividends from its Colin Kaepernick brand promotion strategy. In spite of opposition, criticism and an initial dip in Nike’s stock...