Monday, September 24, 2018
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Tag: Nike

Kaepernick Effect: Nike value reaches $6bn; stocks all-time high at $85.67

The publicity and controversy around Nike’s endorsement deal with Colin Kaepernick is reaping rich benefits for the US sports brand. Nike’s market value has touched...

Nike’s Kaepernick strategy reaps big dividends, 61% upsurge in sales

Nike is reaping rich dividends from its Colin Kaepernick brand promotion strategy. In spite of opposition, criticism and an initial dip in Nike’s stock...

Nike, Paris Saint-Germain expand kit partnership with Jordan Brand

American sportswear giant Nike-owned Jordan Brand has announced a multi-year deal with French Football giants Paris Saint-Germain (PSG). The announcement from Nike has confirmed all...

Kaepernick Signing: US city bans Nike products for parks, recreation centres

Nike’s brand endorsement deal with controversial athlete Colin Kaepernick is invoking mixed response for the brand. On the positive side hand, there has been...

LaLiga: Nike top spender on kit sponsorship, Kelme most visible ...

Nike is the highest spending brand in terms of the LaLiga clubs kit sponsorship while leading Spanish sportswear brand Kelme will be the most...

A controversy that weighs $43 million in favour of Nike

A controversy surrounding a marketing initiative has given the American sportswear company Nike more in a mere 24 hours than what the brand’s best...

Nike’s endorsement deal with Kaepernick’s sparks controversy

Campaigns are about creating talking points that keep the brand in focus. American sportswear, apparel and shoe brand Nike has stirred a debate with...

Nike unveils Serena Williams’ new US Open dress

Nike has unveiled the dress Serena Williams will wear at the US Open starting later this month. Serena Williams has been known for her fashion...

Nike beats Adidas to win FIFA World Cup 2018

The FIFA World Cup 2018 final on Sunday, July 15, will decide the new world champion of football. Whatever be the outcome of the...

World Cup quarter-finals: Nike edges past Adidas in brand domination

Nike is the new brand leader to dominate the on-field presence during the FIFA World Cup 2018 quarter-finals. With the elimination of strong contenders like...