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Sony Sports bags yet another pro boxing broadcast rights

Sony Sports Network has acquired the rights to broadcast the Battleground Asia, the most anticipated fight night on the Indian professional boxing calendar. SONY TEN...

Royal Stag, Servo among nine brands on board for India-Sri...

Royal Stag Cricket Gear will be the title sponsor for the India-Sri Lanka Test Series, which has got nine other brand associates – including...

It’s Sachin Tendulkar Vs MS Dhoni in channel war!

It is Sachin Tendulkar Vs MS Dhoni! Apparently, the God vs the King! The ones who supplemented and complemented each other on the Ovals...

Can money power buy China 2030 FIFA WC rights?

China is keen on hosting the FIFA World Cup. Hosts for the 2018 and 2022 editions are fixed. The 2026 edition is ruled out...

Sony India media mandate for Initiative Media

  Initiative Media has bagged media mandate for Sony India. Initiative Media, part of IPG Mediabrands network, will be responsible for managing the media planning...

IPL impacts rural viewership market; 59% growth for Sony

Indian Premier League is the most watched, most saleable content on Indian broadcast channels, giving Sony a strong hold over rating charts. Sony continues...

IPL 2017: Hotstar scores 1.5m lead over Sony screens!

The future of live viewing has hit the conventional medium hard. Gen next is finding the digital platform more convenient than the giant TV...

IPL viewership up 40%, MI-RPS most watched

The tenth season of the T20 cricket tournament Indian Premier League (IPL) made a strong debut this season with 88.3 million impressions for the...

Sony to protect live IPL feed, raid illegal operators

Sony Pictures Network is out to catch errant cable TV operators who steal the live match feed of Indian Premier League. Armed with a...

Global powerboat racing,live broadcast bagged by SPN

  Sony Pictures Networks India (SPN) has become the the broadcast partner for the inaugural edition of Nexa P1 Powerboat, Indian Grand Prix of the...