Tag: Sports Business
Sports Business : Sportfive makes a comeback as Lagardère Sports rebranded
In a major rebranding exercise, global sports marketing agency Lagardere Sports and Entertainment has changed its brand identity to Sportfive and announced a new...
Sports Business : Top Rank Boxing and UFC plans return as...
Boxing and mixed martial arts will return to Las Vegas with Nevada officials lifting a ban on combat sports imposed during the coronavirus pandemic.
Tyson...
Sports Business : Sports streaming giant DAZN in market for funds
Amid the Covid19 pandemic, is DAZN one of the world’s biggest live sports streaming services struggling for funds ?According to the Financial Times, Len...
Sports Business : Naomi Osaka becomes world’s highest paid female athlete
Japan's Naomi Osaka has surpassed Serena Williams as the world's highest-paid female athlete, raking in $37.4 million in prize money and endorsements over the...
Sports Business : Eurovision Sport signs media rights deal with International...
Eurovision Sport and the International Gymnastics Federation (FIG) are delighted to announce that they have reached agreement for EBU Members across Europe and North...
Sports Business : NASCAR delivers record viewership numbers in the US...
The return of NASCAR racing has delivered record ratings on Fox television in the US market. Fox's telecast of a NASCAR race in Darlington, South...
Sports Business: Global Sports Sponsorship to witness 37% drop due to...
Global sports sponsorship rights-fees will fall from $46.1bn in 2019 to $28.9bn (37% year-on-year decrease) in 2020 as the result of the Covid-19 pandemic according...
Sports Business : MLB set to lose $640K per game in...
Major League Baseball (MLB) is predicting the organization will lose an average of $640,000 for each game in the 82-game season this year, according...
Sports Tech : Apple buys NBA, NASCAR partner company NextVR
US technology giant Apple has confirmed it has indeed purchased virtual reality company NextVR. The company specializes in recording live events like concerts and...
Sports Business : NBA ’selects’ US fund to raise monies for...
Dyal Capital Partners, division of US investment management firm Neuberger Berman, is on a very unique mission now a days. The company is raising money for...
