Talent management : Do-iT Talent Ventures signs badminton legend Saina Nehwal

The recently announced, Do-iT Talent Ventures, India’s first integrated talent firm started by Darshana Bhalla and Radha Kapoor Khanna further fortifies its sports portfolio with the 4th most Famous Global woman athlete – Saina Nehwal, the Do-iT Talent Ventures has stated in a Press release.

Do-iT Talent Ventures has signed a long-term deal with the badminton superstar and Padma Bhushan, Saina Nehwal for all her commercial and player endeavours. The deal will include Saina’s sponsorships, endorsements, publishing, appearance’s and Digital rights amongst others.

Saina Nehwal is one of India’s one of the most decorated athlete. The shuttle queen has been the flag bearer of Indian badminton contingent for the longest of time. Bronze in 2012 Olympics and Commonwealth GOLD in 2010 and 2018 are some of the highlights of her illustrious career. She is the only Indian women to be ranked number one in the world. In the year 2016, she was awarded India’s third highest civilian award, Padma Bhushan.

Ms. Darshana Bhalla, CEO & Founder, Do-iT Talent Ventures (India) Private Limited said, “Right at the advent of Do-iT Talent Ventures, we expressed that we believe in talent across various arenas and having Saina Nehwal as one of our lead talents illustrates our passion and enthusiasm towards Sports. Saina is a renowned champion and her dedication and commitment resonate ours, hence collectively we look forward to do some exemplary work. We believe in optimising our talent’s potential by putting together a robust strategy followed by an intently structured micro action plan. 

Saina Nehwal said, “As an individual, I have always attempted to work with experts. I am sure that Do-iT Talent Ventures’ proficiency in understanding my sport and its potential influence will be highly impactful for me and my career.  They hold high repute and have aligned work ethics with me.  The team has immense experience in managing top talent across fields and I am excited about this association.”

In a short span of 3 months Do-iT Talent Ventures have signed a number of celebrities across Entertainment and Sports like Farhan Akhtar, John Abraham, Lara Dutta, Kajal Aggarwal, Neeraj Pandey Samir Kochhar and Vicky Ratnani in Culinary. In sports, they have Virender Sehwag, Mahesh Bhupathi, Geeta Phogat, Ashwini Ponnappa, Robin Singh, Viren Rasquinha and Aparna Popat.

With a team of Domain Experts and Professionals, Mentors and Promoters, the team is very positive to create the right deals and market presence for Saina Nehwal.

Saina is among the leading sports celebrities in the country. She was earlier managed by the IOS Sports, with whom she has signed some major endorsements deals for the brands like Herbalife and Edelweiss.