The Tata Group will be the title sponsors for Mumbai Marathon. Country’s premier Marathon will now be known as Tata Mumbai Marathon from the next 2018 season.
Tata Group replaces the British banker Standard Chartered for the Mumbai Marathon title with an expectation that one day the event will become “one of the world’s majors”. Presently, Tokyo, Boston, London, Berlin, New York City and Chicago are considered as world’s major Marathon runs.
This is the third Marathon association for the Tata Group, following TCS’ commitment to the New York City Marathon and the Amsterdam Marathon.
Standard Chartered has supported the event for 14 years – ever since coming on board in 2004.
Tata Sons chairman N Chandrasekharan, himself a distance runner, said, “It (running) teaches you tenacity, it teaches you perseverance, it teaches you persistence, patience. It makes you observe things. Running and marathon running, to me, (is) finding a relationship with yourself”.
“It’s a great city. I look forward to being part of the marathon and hope many many people will enjoy the race and Bombay hopefully someday becomes one of the world majors,” added Chandrasekharan.
Vivek Singh of Procam International, the promoter of Mumbai Marathon, announced that the diversified, US$ 102 billion Tata Sons will helm the marathon for the next decade. “The entry of Tata’s into running will make world a better place,” Singh said at an event in Mumbai on Tuesday.
Procam International also owns the Airtel Delhi Half Marathon, Tata Consultancy Services World 10K Bangalore, and Tata Steel Kolkata 25K.
Legendary Ethiopian runner Haile Gebrselassie was present at the event to announce the tie-up. Maharashtra Minister Sudhir Mungantiwar, the face of the Marathon since 2008 John Abraham, actress Gul Panag, lyricist Prasoon Joshi, Mumbai Cricket Association president Ashish Shelar were also present on the occasion.
Meanwhile, the Maharashtra Development Tourism Corporation has supported the Mumbai Marathon.
The 2018 Mumbai Marathon will be held on January 21, 2018. Registrations for the Marathon Race category on August 2.