Tata Motors unveils sports car Tamo Racemo

TAMO

 

Tata Motors, India’s largest automobile company by revenues on Tuesday unveiled its most ambitious two-seater sports coupe – ‘Tamo RaceMo,’ on the first day of the 87th Geneva International Motor Show in Switzerland.

The unveiling assumes significance as unlike in the past, concept models showcased by Tata Motors, took years to be productionized. The RaceMo, however, is a production ready Sportscar which will hit the Indian roads in the second half of 2018.

Designed at the Tata Motors Design Studio in Turin, Italy, RaceMo’s design is race car inspired -‘fairly Spartan’, said Tata Motors. RaceMo aims to deliver a good balance between high performance and practicality. With a power of 190 PS and a maximum torque of 210 Nm backed by 1.2L Revotron Turbocharged, Intercooled Gasoline Engine. RaceMo can accelerate from 0-100 kmph in under 6 seconds. The body construction with integrated crash safety protection with driver and passenger air bags, meets upcoming Indian regulations.

Guenter Butschek, CEO & MD, Tata Motors said, the company launched the sub-brand TAMO as its answer to new technologies, business models and partnerships. ‘ RaceMo’ is the first innovation from TAMO, and the company’s emotional, unexpected leap to the future.
“Symbolising the change that is taking place at Tata Motors, ‘ RaceMo’ is the proving ground of the TAMO family of vehicles and will drive the future of India’s connected generation. From styling and design to driver experience and technology, RaceMo is an extension of customers’ personality, as part of their digital ecosystem and will break the ice with a radical new presence and pique the interest in the parent brand,” Butschek added.

To be sold under Tamo brand, RaceMo is conceived under the newly created vertical TAMO that operates as an agile, ring-fenced vertical that aims to deliver a low volume, low investment model to provide fast tracked proof of technologies and concepts.

Conceived 22 months ago, the RaceMo is amongst the fastest project conceived at Tata Motors under Tim Leverton, head of R&D at Tata Motors. Designed on a very innovative Moflex chassis construct – conceived by legendary designer Marcelo Gandini – using multi-material sandwich structure technology – which offers greater freedom in surface design, efficient large-scale part integration leading to modularity and faster time to market.

The RaceMo aims to bring in the physical and digital experience in one car.

“Meant for the risk-taking, adventure loving, digitally native, mobile first technophiles of India, the RaceMo is also India’s first connected car. It will bring alive connected car features such as advanced navigation, predictive maintenance, remote monitoring and over-the-air updates using Microsoft cloud-based technologies including advanced analytics, internet of thing (IoT) and machine learning powered by Microsoft Azure,” the company said in a statement.

‘RaceMo’ is the first in the series of innovations that addresses the challenges driven by the discontinuity and disruption in the automotive industry, claims Tata Motors.


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