Asia’s most prestigious and India’s pride, the Tata Mumbai Marathon along with philanthropy partners United Way Mumbai hasraised a record ₹ 40.4 crore for charity with the help of 272 NGOs. This is an 18% increase against ₹ 34.36 crores generated in 2018.
Being the largest philanthropic sporting platform in India, the marathon galvanizes true sporting excellence through a strong commitment towards causes and communities. And resonates with the #BeBetter ethos of the event.
With over Rs. 270 crores raised since its inception, this year’s charity collection is the highest ever in the 16-year history of the marathon. United Way Mumbai along with the NGOs, corporates and individual fundraisers continued their commitment towards charity, shattering all records and showcasing the true power of this platform.
A battery of 272 NGOs, 176 corporates, 293 teams, 376 young leaders along with numerous individual donors contributed to support myriad causes such as education and mentoring children, healthcare, livelihood, animal welfare & environment, womenempowerment, social, civic & community development, art and elderly among others through the Tata Mumbai Marathon.
“I would like to congratulate all the fundraisers and NGOs for their remarkable contribution towards charity through the auspicious Tata Mumbai Marathon. The Mumbai Marathon is the most participative running event in India and is growing in stature over the years. It’s incredible to see thousands of runners participating in the marathon and it has truly enhanced the competitive spirit among marathoners along with the ethos of philanthropy. I would like to thank Procam International for their unprecedented effort towards promoting the culture of giving,” said Maharashtra Governor Vidyasagar Rao
“We are delighted that the Tata Mumbai Marathon has made its mark not just as a globally recognized marathon, but as the largest philanthropic sporting platform for fundraising in India. It is heartening to see that every year the amount raised for charity is increasing and this year sees the highest ever amount raised in dxthe marathon’s history. We are sure that this trend will benefit more NGOs working for diverse causes in the future,” said Pradipta Bagchi, Group Chief Communications Officer, Tata Sons.
“The scale at which TMM has grown over the years demonstrates the caring power of our communities and the ability of individuals to stretch their personal boundaries to address a multitude of social challenges. This year has been monumental, with six fundraisers raising over a crore each to become Legends! It is Rs. 40 crores this year and I cannot wait for the day when, with the continued support of these fundraisers, the TMM breaks the Rs. 50 crores ceiling!” said Jayanti Shukla, Chief Executive Officer, United Way Mumbai.
Vivek B Singh, Joint MD, Procam International added, “Sport has the ability to both inspire and ignite change. It is immensely gratifying for us, that the Tata Mumbai Marathon has played a transformational role in creating a positive impact on society. Till date, Rs. 269 crores has been raised through this joyful, transparent and effective platform. Kudos to United Way of Mumbai, the NGOs and the running community, for their perseverance and effort in making TMM the largest philanthropic sporting platform in India. This brings a befitting closure to a glorious edition of TMM 2019.”
The 16th edition of the Tata Mumbai Marathon saw an energetic and honest depiction of the #BeBetter ethos. Today NGOs, corporate entities, and individuals are constantly on an endeavor to initiate positive social change.