Tata Power has announced upcoming fast bowler Shardul Thakur as its brand ambassador.
Thakur, one of the key performers in India’s emphatic 5-0 triumph in the just concluded T20 International series in New Zealand, will support the multiple new green initiatives of Tata Power.
Tata Power is Thakur’s maiden brand endorsement deal.
“We welcome Shardul Thakur to Tata Power. He epitomizes Tata Power’s values of hard work, commitment, honesty and success. We see him as a major change-agent in our new endeavours in the areas of our work in ‘green’ power which will help society and Mother Earth,” said Praveer Sinha, CEO & MD Tata Power. “We are aggressively getting into solar power in domestic, as well as in e-charging for vehicles of the future. Shardul will help us communicate the goodness of our work in these areas to our consumers.”
The right-arm medium pacer Mumbaikar has featured in the Tata Power campaign launched last week, across digital, radio and outdoors. A video commercial with Thakur will be shot after he is back from the tour of New Zealand, Tata Power has stated.
The campaign promotes the core message of opting for environmentally friendly means of consuming energy and thereby highlights the range of smart and sustainable solutions and services like Solar Rooftop, EV Charging and Solar Micro-grids that Tata Power now offers to its customers.
Shardul has also been named in the Indian squad for the three-match ODI series in New Zealand. The last match is scheduled for February 11, Tuesday, at Mount Maunganui. He will be returning home after the ODI series, while the Kohli will be leading the team for a warm-up game and two Tests in the last leg of the tour.