Twenty First Century Media (TCM) has entered into a multiple year contract with Andhra Cricket Association (ACA) for the upcoming Andhra T20 League. TCM will be responsible for all commercial rights related to the coveted event, end to end operations and management of League.
The Andhra T20 League will have Visakhapatnam, Vijayawada, Anantapur, Godavari, Kadapa and Chittoor as the six franchisee locations. The league, scheduled for June 2019, will be an annual affair, TCM has stated in a Press Release.
Expressing his satisfaction after entering into a contract with TCM, Andhra Cricket Association president GVK Ranga Raju said, “it ’s motivating to sign a formal agreement with TCM. TCM’s expertise in marketing and promoting sports across all fields stay unparalleled. We look forward to a healthy relationship which we are confident will usher in a new era for cricket in Andhra Pradesh.”
“Sports marketing demands high fan engagement and promotion and I feel The Andhra T20 will draw more youth into the game. ACA stays committed towards the development of cricket in the state and we hope this will bring back the glory days of Andhra Cricket,” added ACA honorary secretary Arun Kumar.
“TCM has been a pioneer in sports management, media and marketing in India. Over the years, TCM has been associated with some of the biggest events in Indian sporting history and we look forward to our new association with the Andhra Cricket Association (ACA). We believe the popularity of the game in the state is at an all-time high and that makes it a very commercially viable product for all stakeholders,” said former first class cricketer Carlton Saldanha, speaking for TCM.