TCM acquires West Indies cricket sponsorship rights

Twenty First century Media Pvt Ltd, India-based Sports management company, has acquired key sponsorship rights from the West Indies cricket board. The three-year exclusive deal involves title sponsorship, associate sponsorship and all ground advertising rights for all cricket played in West Indies for next three years.

Under these rights, TCM will cover all 46 international matches to be played in West Indies in 2017, 2018 and 2019.

The teams scheduled to play in the West Indies during the rights period are India, Afghanistan, Bangladesh, England and Sri Lanka.

India will be touring the West Indies shortly after the ICC Champions Trophy for 5 one-day international and one T-20 games – fourth bilateral series between the countries sine 2013.