FCM Travel Solutions, Indian subsidiary of Flight Centre Travel Group has announced its association with Bharat Army the official Indian Cricket Supporters Group as an official sub-agent. FCM Travel Solutions’ multiple business travel arms like Travel Tours, FCM MICE, and Travel Air Representations (TAReps) will be helping cricket fans across India to experience the thrill of seeing a match live at both the Men’s and Women’s ICC T20 Cricket World Cup Tournaments in Australia.
The company aims to market and promote ICC T20 World Cup Packages to Australia by facilitating travel arrangements for corporate travellers, leisure customers, and also through B2B travel agents, the company has stated in a Press release.
Speaking about the association, Mr. Manpreet Bindra, Brand Leader, FCM MICE said, “ICC T20 World Cup is one of the most anticipated sporting events in India which offers us immense opportunities to reach out to a wider audience and establish a deeper connect with consumers. We are thrilled to associate with Bharat Army Travel and take on this journey throughout the ICC T20 World Cup series. We look forward to providing our guests with some unforgettable experiences.”
Mr. Vishal Patel, Managing Director, Bharat Army Travel further added; “We are delighted to have FCM Travel Solutions on board as our official travel partner for the ICC T20 World Cup. We always look forward to partnerships that increase value and merit to the brand, and through this association we wish to make travel convenient for our members and Indian cricket fans worldwide.
Mr. Nishant Kashikar, Country Manager, India and Gulf, Tourism Australia said “Australia and India have a strong bond through their shared love for cricket. While we have been witnessing impressive growth in terms of visitors and spend from India, the upcoming T20 World Cup provides us with a massive opportunity to take this to the next level. We look forward to welcoming our guests from India for an unforgettable cricket experience at our iconic stadiums and giving them a flavor of our truly distinct way of life. As part of our plan to make this one of the largest sporting spectacles in the world, a range of offerings and packages are being introduced for travellers from India in partnership with the ICC’s Official Ticketing Agents and their sub-agents.”
With a focus on creating high brand resonance through premium experiences, FCM Travel Solutions will continue to engage with and leverage all cricket tournaments of ICC T20 World Cup through a 360-degree marketing strategy. As a brand, FCM constantly strives to deliver life-changing travel experiences to its consumers.